A visibly annoyed Brian looks up from his newspaper and points out that they are actually Cheerios. An episode of Family Guy features a cutaway gag in which Peter and Brian are sitting at the kitchen table Peter is eating a bowl of breakfast cereal and suddenly tells Brian that there's a message in his Alpha-Bits which simply says "Ooooo".In a sponsor spot for the TV sitcom The Andy Griffith Show, Andy advertises Post Alpha-Bits through a swearing-in of deputy Barney Fife before saying his famous trademark line "I appreciate it and goodnight.".Alpha-Bits, you know you want them, come and have some!.And O G, they simply happen to be a little bit better!) They're A-B-C-Delicious! (Alpha-Bits spell energy from A to Z with a capital E.Tastiest cereal you've ever met-it's just like eating up the alphabet! The TV show Super Why! later was the mascot and endorsed this cereal. Post Alpha-Bits cereal was also a sponsor of Arthur on PBS. In the 1990s the mascots are the anthropomorphic cereal bits. Michael Jackson and The Jackson 5 starred in a series of Alpha-Bits musical TV commercials in 1973. In the 1980s there was yet another mascot named "Alfie the Alpha-Bits Cereal Wonder Dog". The Canadian "Alpha" at first resembled IBM PCs, but recent versions resemble a 2006 iMac. In Canada, the last Alpha-Bits mascot was "Alpha", a computer who "makes bits". Since then, mascots have included the "Alpha-Bits Wizard", who appeared near children in kitchens. Loveable Truly was also a character in the 1960s cartoon show Linus the Lionhearted on CBS, along with other Post Cereals mascots at the time (including Sugar Bear of Golden Crisp, then called Sugar Crisp). Alvin and the Chipmunks were also early pitchers for Alpha-Bits, as Post's then-parent General Foods was the sponsor of The Alvin Show for its sole season beginning in 1961.īeginning in 1964, the mascot for Alpha-Bits was a postman, possibly a pun on " Post Man" named "Loveable Truly", who was originally voiced by insult comic Jack E. One of the first advertisers of the cereal was the Ruff and Reddy cartoon show in 1957. In some regions, such as the southeast, Marshmallow Alpha-Bits were removed from shelves by 2000. In August 2005, Post Cereals introduced sugar-free Alpha-Bits cereal. Peterson, the latter of whom was a chef at a local restaurant in upstate New York. Marshmallow Alpha-Bits were invented by a small-time entrepreneur named Andrew R. Beginning in 2004, Marshmallow Alpha-Bits began disappearing from various markets, before finally being discontinued altogether in 2011. Over time, the marshmallows underwent changes such as super-swirls and splits in their colors. This variation of the original Alpha-Bits cereal contained marshmallow vowels: pink A's, yellow E's, purple I's, orange O's, green U's, and, later, blue Y's. "Marshmallow Alpha-Bits", introduced in 1990, contained frosted alphabet-shaped corn cereal bits and marshmallows. The cereal was substantially reformulated in 2017, with the "new and improved" Alpha-Bits having larger shapes than its predecessor. The old recipe was reintroduced later in 2008. However, Alpha-Bits reappeared for sale in January 2008 with a new formulation, touting "0% Sugar!" as a "Limited Edition" cereal. The cereal was introduced in 1957 and was taken off the market in 2006. Post Cereals also started producing "Marshmallow Alpha-Bits" in 1990.Īlpha-Bits cereal was invented by Thomas M. JSTOR ( January 2013) ( Learn how and when to remove this template message)Īlpha-Bits, also known as Frosted Alpha-Bits, was a brand of breakfast cereal made by Post Consumer Brands, which contained frosted alphabet-shaped multi-grain (whole-grain oat and corn flour) cereal bits.Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.
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