![]() The newsletter is read by management – often by corporate management – as it should be. Through the newsletter’s content, the employees understand the company, its products and the people, so they can appreciate the impact they have. ![]() A newsletter lessens the impact of feeling left out. When we feel as if we’re “the last to know” something important, it’s a bit degrading. ![]() This reduces turnover and ultimately, financial costs. When employees are motivated, they stick around. No one wants to think his efforts are going nowhere and that he is a piece of a statistic. They also need to know they’re a part of the overall team. You want your employees to be happy and motivated. This is the first reason that needs to be considered when shaping your internal newsletter. What are some other benefits of producing an internal newsletter? Here are 5 reasons to consider: 1. Additionally, newsletters can serve as a forum for further conversation. Internal newsletters certainly offer the benefit of keeping employees informed of the organization, including changes, new products and team growth. Even management is often not familiar with their organization’s core values. Employees admit they do not know their own company’s policies. According to a Gallup poll, a mere 23 percent of employees say they can apply the company’s values to their jobs and only 27 percent strongly agree they “believe in” their company’s values. Company policies and values become meaningless when they are not implemented regularly. Large organizations face the challenge of keeping employees happy and focused on the same goals. ![]() But before all those tips are put into action, it’s important to understand the value of this communications tool. I have written before about how to have excellent content for your company newsletter. ![]()
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